MEILUNMEI Officially Renamed MELLUME: Elevating Global Presence with a Renewed Brand Identity and a Vision of “Appreciating Diversity, Sharing Harmony”
SHENZHEN, May 25, 2026 — Shenzhen Meilunmei Technology Company Limited, a professional eyewear company with nearly two decades of industry experience, today announced that it has officially changed its name to Shenzhen Mellume Technology Company Limited, following strategic corporate approval and regulatory registration.
This rebranding represents far more than a simple name change. It marks a significant strategic step toward long-term development and global market alignment, signaling a comprehensive brand upgrade and the beginning of a new phase of high-quality growth.
MELLUME builds upon the strong foundation established by the original brand in sunglasses, optical frames, and a wide range of eyewear accessories. The company offers a comprehensive product portfolio spanning material innovation and design aesthetics, and has developed strong competitiveness in international markets.
With nearly 20 years of end-to-end experience in the eyewear industry, the founder has integrated production, design, sales, and full supply chain systems. This ensures that MELLUME consistently delivers eyewear products that combine aesthetic appeal, functional quality, and environmental responsibility, meeting the evolving demands of global consumers.
The new brand name “MELLUME” reflects a deep interpretation of the brand philosophy: “Appreciating Diversity, Sharing Harmony.” Through this concept, the company expresses four core values:
1. Harmony Between Humanity and Nature
MELLUME emphasizes sustainable development by actively adopting eco-friendly materials and processes, promoting a harmonious relationship between people and the natural environment through its products.
2. Harmony Between the Individual and the Collective
Each pair of MELLUME eyewear respects individual style and functional needs, while also connecting with shared aesthetic values, balancing personal expression with collective resonance.
3. Harmony Between Domestic and Global Markets
Leveraging China’s well-established eyewear manufacturing ecosystem and design innovation capabilities, MELLUME develops its brand with a global perspective, fostering international collaboration, cultural exchange, and shared value creation.
4. Harmony Between the Enterprise and the Times
The new name reflects the company’s commitment to evolving alongside the times, transitioning from traditional manufacturing to a brand-driven and sustainability-focused business model, with a long-term development vision.
Mr. Zhang Zhitao, General Manager, stated:
“The renaming to MELLUME represents our confidence in the brand’s development over the next two decades. We will continue to strengthen our capabilities across the entire eyewear value chain and uphold a spirit of innovation, building a brand with stronger global recognition and cultural inclusiveness. Together with our partners, customers, and the natural environment, we aim to share the beauty of sustainable growth.”
MELLUME has now completed brand identity updates and intellectual property arrangements across major global markets. All existing business relationships, contractual obligations, and product quality commitments remain unchanged. The company will continue to enhance collaboration with greater efficiency, innovation, and responsibility, delivering even higher-quality products and services to its customers.
The company extends its sincere appreciation to partners and stakeholders worldwide for their continued trust and support, and looks forward to embarking on this new global journey together.
About MELLUME
MELLUME, formerly known as MEILUNMEI, is a comprehensive eyewear company integrating design, manufacturing, and sales. Its product range includes sunglasses, optical frames, sports eyewear, reading glasses, children’s eyewear, and related accessories.
The company utilizes a wide variety of materials, including acetate, TR, PC, rubber, silicone, bamboo, wood, buffalo horn, and carbon fiber, as well as metals such as nickel silver, stainless steel, titanium, and magnesium-aluminum alloys.
With a fully integrated supply chain covering the entire manufacturing process, MELLUME ensures consistent quality supported by comprehensive certifications. Its products are distributed across multiple countries and regions worldwide.
MELLUME’s brand philosophy:
“Appreciating Diversity, Sharing Harmony.”